Why wait until the first coffee break? How pre-event engagement activity can be your secret weapon at any event.

As event professionals, does this timeline of comms for an event seem pretty standard to you?
Set up the event. Promote the event. Take registration info. Confirm their places. Send joining instructions and maybe send a safe travels, see you at the event type comms...

Well, I’m going to show you an alternative way in this session. One that will get people excited, make them even recruit others to the event for you, and most importantly – it will stay with them long after the event has finished….and it’s all about pre-event engagement activity.