Crafting impactful experiences: Strategies for designing engaging experiences for CXO's

Discover how to elevate your approach to executive engagement. This session will explore advanced techniques and strategic insights for creating unforgettable moments tailored to top executives. Drawing from IBM's Uncharted Executive Insights Series—a comprehensive 12-month engagement exploring the effects of Generative AI on governance, ethics, customer experience, workforce productivity, and innovation—this session will reveal how to leverage storytelling and personalised interactions to captivate and connect with CXOs. We’ll dive into best practices for event marketers to effectively engage with executives, providing actionable tools and strategies to turn ordinary events into powerful opportunities for influence and impact. Join us to learn how to craft transformative experiences that not only resonate with executives but also drive lasting connections and inspire action.