Siew Hoon has been covering the travel industry beat in Asia Pacific for decades, starting off as a rookie reporter and going on to lead and launch the region’s key industry media 
titles. In 2005, she founded WiT (Web in Travel) to tackle how technology was changing travel in Asia Pacific and created a new space in the fast-growing, dynamic region with a 
dedicated media and events platform.

Over the years, she took WiT to new places, launching editions in Malaysia, Tokyo, Seoul, Middle East, Europe and Africa to keep the world’s attention focused on the three pillars 
of travel, technology and Asia.

Following the acquisition by Northstar Travel Group in 2014, she led the launch of Travel Weekly Asia and M&C Asia and formed the editorial team to execute the entry of 
Northstar to Asia.

Her work has been recognised by numerous institutions including the Singapore Tourism Board which recognised her as Tourism Entrepreneur of the Year in 2014. The WiT 
Singapore conference, which remains its tentpole event, has won several awards including Most Innovative Marketing Initiative and Trade Conference Of The Year.
In 2020, WiT Singapore became the first travel conference to go fully hybrid, paving the way for a new model in events.

Other than writing about travel, Siew Hoon is also a published author of titles such as “Around Asia In One Hour: Tales of Condoms, Chillies & Curries”, children’s books such 
as “Adventures of Habibie The Turtle” and “The Story of Baitong and Boon” and host of “A Life In Travel” podcast.