As Senior Director & General Manager, Asia Pacific, Will Kataria oversees Cvent’s APAC business expansion and day-to-day operations. He is a 19-year veteran with Cvent and founded the Singapore office in 2016. His team provides consultation and guidance to event organizers and marketers throughout Asia, assisting them in exploring how technology can enhance the marketing and management of their in-person, virtual, and hybrid events, while also maximizing the effectiveness of their Total Event Program. Will is deeply passionate about the events industry, boasting over 20 years of experience in Event Technology consultancy. He has travelled globally to collaborate with top organizations and Fortune 100 companies, helping them shape their event program strategies. Additionally, he frequently shares his expertise in the meetings and events sector as a speaker at conferences worldwide.