As owner and Founder of Australia's most 5-star rated social media agency 'Attention Experts' which was started in 2016, George has worked on social media strategy, management and analysis across over 25 different industries with companies from across the world. George won the 'Outstanding Young Entrepreneur' award at the NSW Regional BusinessChamber Awards in 2018. George started Attention Experts, after successfully starting, building, and selling two multi-million dollar businesses utilising social media. He was approached by organisations, for his competence after both businesses were sold, and hence decided to embark on establishing his own social media agency.

George has a bachelor in Mathematics and Finance from the University of Technology, Sydney and a bachelor of Arts - majoring in Asian Business Studies and Politics from Griffith University. George has been called to be an expert witness in court cases involving social media defamation and trademark infringement in the Victorian Supreme Court and the Federal Supreme Court of Australia. He is a sought-after keynote speaker and presenter for industry groups and in-house training on the subject of social media. George also lectures on behalf of the Centre for Continuing Education on social media strategy at Sydney University.